Toshiba hoping to keep HD DVD alive, buys Superbowl Ad
In what seems like a last ditch effort, Toshiba has purchased a 30-second ad spot during the Superbowl to help spread the word on HD DVD. A pretty bold move considering the ad comes at a cost of $2.7 million. The commercial is an attempt to spread the word on their recent decision to cut the prices on their HD DVD players and hopefully get some more people buying.
This past week sales for Blu-ray player purchases rose from 15,257 to 21,770 while HD DVD players did the exact opposite. They dropped, and dropped big time with sales going from a respectable 14,558 to a lowly 1,758.
I think its time, lets just pronounce Blu-ray the winner and move on.
Via [Wired]
Written by Robert Nelson for Gadgetell. | Permalink | Have something to say? Add a Comment!
Section: Video, DVD Players/DVRs, HDTV
Categories: Gizmos and Gadgets News
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