Nine Inch Nails proves to be successful with Ghosts release
Section: Audio, Web, Downloads, Online Music/Video
It seems Trent Reznor was right on with his latest album release for Ghosts I-IV. Based on “confirmed” reports the album has seen sales totaling 800,000 during the first week of its release, which in turn brought in $1.6 million. The 800,000 total included all forms of the album, including the free version which was Ghosts I, along with a combination of the other four available paid options. The paid options ranged in price from $5 for 36 DRM-free downloadable tracks to a $300 limited edition box set.
While this sounds like a great way for artists to release albums and it seems to offer a very successful business model, we cannot forget that Nine Inch Nails and Trent Reznor have been around for a long time now, with a very dedicated following. A new artist coming off the street, while they may have some success with a similar model, surely could not expect to raise $1.6 million over just one week. Overall well done NIN, Ghosts has become a favorite of mine.
Via [Macworld]
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